Girls on the Run Identity Featured on Frosted Flakes

POSTED
09.01
2009
1 Comment »

Girls on the Run Identity Featured on Frosted Flakes

Enjoying a nice bowl of sugary cereal is a seldom indulged guilt pleasure. There I was one morning diving into my deep bowl of Frosted Flakes. I took a minute to give this box of crunchy sugar laden goodness my typical once over. First scanning the Nutrition Facts (confirmed HFCS content) and then on to the colorful eye catching back of the box. The back of the box features Kellogg’s “Earn Your Stripes” program which I’ve heard of before due to our past work on the Girls on the Run brand. Quickly I scanned over the images and that’s when I noticed the Girls on the Run identity on the lower right corner of the box. (more…)

POSTED
03.04
2009
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Marketing Never Stops: The Warren Buffet Perspective

From KWY News Radio 1060AM Philadelphia:

Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric.

In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian.

While others go into the panic mode, Warren Buffett goes into the shopping mode. This same kind of thinking can be applied to marketing. While others are into a cut and run mode, the smart money looks for marketing opportunities. (more…)

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24 Hours of Booty

I am a big fan of Eye Design. Everything they do for us - from the table toppers and menu posters, to the clothing designs and sponsorship packages - fits within our overall brand strategy with creativity, consistency, and style. I can't say enough good things about Eye Design. We are very pleased!
– Spencer Lueders Founder

Girls on the Run, International

Eye Design took time to really get to know Girls on the Run International. The outcome of that authentic familiarity was a dedicated and passionate effort to create a brand, identity and series of collateral representing the REAL of who, what, and how we deliver the message behind our life-changing program. Thank you Eye Design!
– Molly Barker Founder & Vision Keeper

Charlotte Running Club

Charlotte Running Club needed an identity to help increase credibility and professionalism for our new running club. Our needs were something simple and sharp with usage spanning our core brand identity throughout web properties, print and apparel. After an introductory meeting with Eye Design, they quickly understood our desire and clearly defined the entire workflow process. Within a couple weeks designs were presented. The design spoke for itself! Our membership is very proud of our identity and we continue to get compliments throughout the region. Thank you Eye Design.
– Aaron Linz Chairman

Bourbon Boards

I've worked with Eye Design on a number of projects, and each and every one has been a solid success. The guys at Eye Design nail it every time - from high level strategic branding and creative design all the way to the smallest piece of collateral.
– MIke Davis Director of Sales and Marketing

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