Endurance Magazine Features EnduroBrand’s Hybrid Human Campaign

POSTED
04.13
2010
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Endurance Magazine Features EnduroBrand’s Hybrid Human Campaign

Months ago when my run commuting journey was merely in its infancy there was only distant thoughts about the potential of this venture making media waves. Since, the whole concept of run commuting has become the backbone of Eye Design’s new brand development venture, EnduroBrand. The first milestone locked into place and everything changed on April 1 with the release of Endurance Magazine’s monthly edition. The cover and feature article showcases the EnduroBrand run commuting project and Hybrid Human apparel tee shirt line.

There are few words to use in describing this experience. Honestly while this is an incredible honor it’s still a little strange personally. My personality typically shies away from the lime light or anything related to being the center of attention. In this case though I’ve really enjoyed the fruits of hard labor, literally. Over the past nine months, I’ve poured on the miles en-route to many different locations on foot instead of driving and dedicated countless hours to develop another business tandem to running Eye Design Studio. (more…)

POSTED
02.04
2010
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Sport Science Taps Retro Design for a Unique Running Shirt

Sports performance t-shirt company, Sport Science, taps Eye Design Studio’s love for running to create a retro-running shirt design for Manhattan-based specialty retailer, Paragon Sports. The client was specifically interested in pursuing a Warhol inspired design mixed with the phrase, “I Can Run NYC”. Since Paragon had a retro-logotype ready to go, running in this direction seemed only natural. (more…)

POSTED
09.16
2009
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Eye Design Launches Endurance Sports Branding Project – EnduroBrand

Years of planning and brainstorming have culminated into Eye Design Studio founder Chris Bradle, launching of a new endurance branding project, EnduroBrand. Finally a common sense method to marry both a love of competitive distance running with a passion for the endurance sports/outdoor industry emerged as a labor of love project earlier this year. All of this was founded in two simple questions, “What is it that you love?” and “Is it possible to do this as work?”. (more…)

24 Hours of Booty

I am a big fan of Eye Design. Everything they do for us - from the table toppers and menu posters, to the clothing designs and sponsorship packages - fits within our overall brand strategy with creativity, consistency, and style. I can't say enough good things about Eye Design. We are very pleased!
– Spencer Lueders Founder

Girls on the Run, International

Eye Design took time to really get to know Girls on the Run International. The outcome of that authentic familiarity was a dedicated and passionate effort to create a brand, identity and series of collateral representing the REAL of who, what, and how we deliver the message behind our life-changing program. Thank you Eye Design!
– Molly Barker Founder & Vision Keeper

Charlotte Running Club

Charlotte Running Club needed an identity to help increase credibility and professionalism for our new running club. Our needs were something simple and sharp with usage spanning our core brand identity throughout web properties, print and apparel. After an introductory meeting with Eye Design, they quickly understood our desire and clearly defined the entire workflow process. Within a couple weeks designs were presented. The design spoke for itself! Our membership is very proud of our identity and we continue to get compliments throughout the region. Thank you Eye Design.
– Aaron Linz Chairman

Bourbon Boards

I've worked with Eye Design on a number of projects, and each and every one has been a solid success. The guys at Eye Design nail it every time - from high level strategic branding and creative design all the way to the smallest piece of collateral.
– MIke Davis Director of Sales and Marketing

branding

Branding process revolves around a common sense approach of aligning both the visual and spoken vocabulary with the authenticity of the brand promise. The end result makes a memorable impact in the mind of the consumer.
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