Girls on the Run Identity Featured on Frosted Flakes

POSTED
09.01
2009

Girls on the Run Identity Featured on Frosted Flakes

Enjoying a nice bowl of sugary cereal is a seldom indulged guilt pleasure. There I was one morning diving into my deep bowl of Frosted Flakes. I took a minute to give this box of crunchy sugar laden goodness my typical once over. First scanning the Nutrition Facts (confirmed HFCS content) and then on to the colorful eye catching back of the box. The back of the box features Kellogg’s “Earn Your Stripes” program which I’ve heard of before due to our past work on the Girls on the Run brand. Quickly I scanned over the images and that’s when I noticed the Girls on the Run identity on the lower right corner of the box.

I laughed inside and thought, “Now that’s fun to see.” Although we’ve worked on a myriad of projects measuring all ranges in scope, I still revel in the simple joys of seeing our work living in the market place. Thanks to Girls on the Run and their affiliation with Kellogg’s for making my day. Now, get up and support a cause you believe in. You’ll have many great moments of joy even years after the work is complete.

Tags: Design, design charlotte, eye design, eye design studio, frosted flakes, girls on the run, Marketing

One Comment

Gage Mitchell says:

November 18, 2009 at 11:33 am

Sweeeet. No literally, those are sweet… and tasty. Too bad it’s full of HFCS. But hey, at least that cool Girls on the Run logo is healthy.

Congrats and nice work! The only problem is, what’s the deal with the ugly white box around the logo? Couldn’t they have asked for a knock-out version?

Regards,
Gage

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24 Hours of Booty

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