Eye Design Launches Endurance Sports Branding Project

POSTED
09.16
2009

Eye Design Launches Endurance Sports Branding Project – EnduroBrand

Years of planning and brainstorming have culminated into Eye Design Studio founder Chris Bradle, launching of a new endurance branding project, EnduroBrand. Finally a common sense method to marry both a love of competitive distance running with a passion for the endurance sports/outdoor industry emerged as a labor of love project earlier this year. All of this was founded in two simple questions, “What is it that you love?” and “Is it possible to do this as work?”.

Being able to answer the first question is easy – Running and Branding/Design. The second is a tougher question. Of course it makes sense that my love of design sparked the founding of a Charlotte based design studio. This addresses my first passion, but the project make up over the past 9 years has been nothing short of diverse. What I did find was as I found us working on sports oriented projects, my passion came alive and the creativity flowed like water out of a fire hose. Now how could these two passions consistently intersect?

While waiting in the transition area during a team Half-Ironman triathlon earlier this year a name hit me, EnduroBrand. Simple and straight forward. Endurance Branding. Next during a photo shoot with Mike Carroll Photography, Mike simply said, “why don’t you start a blog about running?”. Running itself is not very exciting, but the experience is.

This is where the third piece to the puzzle came into play. Last year the gas prices were crazy. That’s not news to anyone. We circulated a question around the office, “How will your lifestyle change if gas prices hit $5.00/gallon?”. My answer took some thought, but I settled in on Run Commuting. I turned a couple half-hearted sessions of the commute last year, but didn’t try to hard to figure out the logistics.

Then it clicked. EnduroBrand would launch as a blog centered around my venture into run commuting. Then as a nice added bonus, the blog would post reviews of products used during training. In the end of June the journey began, EnduroBrand went live. Now much more has happened since, but you’ll have to visit the site to see for yourself. Passion can become part of your work life!

Tags: endurance product branding, Endurobrand, run commuting

The Eye Design team looks forward to hearing from you.

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24 Hours of Booty

I am a big fan of Eye Design. Everything they do for us - from the table toppers and menu posters, to the clothing designs and sponsorship packages - fits within our overall brand strategy with creativity, consistency, and style. I can't say enough good things about Eye Design. We are very pleased!
– Spencer Lueders Founder

Girls on the Run, International

Eye Design took time to really get to know Girls on the Run International. The outcome of that authentic familiarity was a dedicated and passionate effort to create a brand, identity and series of collateral representing the REAL of who, what, and how we deliver the message behind our life-changing program. Thank you Eye Design!
– Molly Barker Founder & Vision Keeper

Charlotte Running Club

Charlotte Running Club needed an identity to help increase credibility and professionalism for our new running club. Our needs were something simple and sharp with usage spanning our core brand identity throughout web properties, print and apparel. After an introductory meeting with Eye Design, they quickly understood our desire and clearly defined the entire workflow process. Within a couple weeks designs were presented. The design spoke for itself! Our membership is very proud of our identity and we continue to get compliments throughout the region. Thank you Eye Design.
– Aaron Linz Chairman

Bourbon Boards

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