Endurance Magazine Features EnduroBrand’s Hybrid Human Campaign

POSTED
04.13
2010

Endurance Magazine Features EnduroBrand’s Hybrid Human Campaign

Months ago when my run commuting journey was merely in its infancy there was only distant thoughts about the potential of this venture making media waves. Since, the whole concept of run commuting has become the backbone of Eye Design’s new brand development venture, EnduroBrand. The first milestone locked into place and everything changed on April 1 with the release of Endurance Magazine’s monthly edition. The cover and feature article showcases the EnduroBrand run commuting project and Hybrid Human apparel tee shirt line.

There are few words to use in describing this experience. Honestly while this is an incredible honor it’s still a little strange personally. My personality typically shies away from the lime light or anything related to being the center of attention. In this case though I’ve really enjoyed the fruits of hard labor, literally. Over the past nine months, I’ve poured on the miles en-route to many different locations on foot instead of driving and dedicated countless hours to develop another business tandem to running Eye Design Studio.There were a lot of bumps in the road along the way. Injuries. Studio move. Sleeplessness with a new born. With the bumps also comes the celebrations. Breaking my marathon PR (after 5 years). Landing new clients. Traveling to work (run). Magazine cover story. Clearly in my mind the wins far outshine the bumps endured along the way. When your passions intersect, work becomes an action packed adventure.

If you are in the Carolinas, take a look on the news stands for a copy of ENDURANCE. Living outside the Carolinas? You can pick up the article online at ENDURANCE ONLINE.

Thank you to everyone following this journey and for all your support. EnduroBrand will continue to develop sharing more intriguing stories, inspire more run commuters, helping designers pursue their true passions, and uncover the best running gear on the planet. Cheers to the road ahead!

Tags: charlotte design firm, Design, design charlotte, endurance product branding, Endurobrand, eye design, eye design studio, Marketing

The Eye Design team looks forward to hearing from you.

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